Milan Optique (“Milan Optique,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or interact with us online.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
A) Personal Information You Provide
You may provide personal information when you:
Submit a contact form
Schedule an appointment
Submit the Patient Registration Form
Submit insurance eligibility information
Call, text, or email us
Subscribe to updates
This information may include:
Name
Phone number
Email address
Date of birth
Insurance provider and insurance ID
Appointment details and preferences
Vision symptoms
Medical history
Medications, allergies and other chronic medical conditions
Other information relevant to your eye care
This type of information may be considered Protected Health Information (PHI) when handled in connection with eye care services.
B) Automatically Collected Information (Website Data)
When you visit our website, certain information may be collected automatically via cookies and similar technologies, including:
IP address
Browser and device type
Pages visited and actions taken
Approximate location (city/state)
Referring source
2. How We Use Your Information
We use the information collected to:
Provide services, schedule appointments, and communicate with you
Process or support insurance verification and billing
Maintain patient records and provide optometry/optical services
Respond to inquiries submitted through our website
Improve website performance and service quality
Protect against unauthorized access, fraud, or misuse
Comply with legal, regulatory, and insurance requirements
3. How We Share Your Information
We do not sell your personal information.
We may share your information only as needed for business operations and patient services, including:
A) Insurance Processing and Billing
We may share information with insurance companies or billing partners to verify eligibility and process claims.
B) Service Providers
We may share information with trusted vendors who support our operations, such as:
Appointment scheduling systems
CRM system
Patient intake and form tools
Website hosting providers
Analytics providers
Email or communication tools
These providers are authorized to use your data only as necessary to provide their services.
C) Legal Requirements
We may disclose information when required by law or to protect our rights, safety, and compliance obligations.
4. Patient Forms, Intake, and Signatures
If you submit forms through our website, the information may include personal, insurance, and health-related details. We use this information to support your visit and provide care.
Please do not submit information that is not requested or necessary for your appointment.
5. Communications (Phone, Text, Email)
If you provide your contact details, you may receive communications related to:
Appointment confirmations and reminders
Patient service updates
Responses to questions or requests
Message and data rates may apply. You may opt out of non-essential communications at any time.
6. Text Messaging (SMS) Consent
If you provide your mobile phone number and opt in to receive text messages from Milan Optique, you consent to receive SMS messages related to:
Appointment confirmations and reminders
Customer support and service updates
Insurance or intake-related follow-ups
Messages related to patient registration forms and required documentation
Updates regarding eyewear orders, pickups, and in-store services (e.g., repairs or adjustments)
Message frequency may vary. Message and data rates may apply.
You may opt out at any time by replying STOP.
For help, reply HELP or contact us at (929) 605-4490.
We do not sell or share your phone number for third-party marketing purposes.
7. Cookies and Analytics
We use cookies and similar technologies to:
Ensure the website functions properly
Analyze website usage and improve performance
We may use tools such as Google Analytics, Google Search Console, and Google Tag Manager. These tools may collect data using cookies.
You can manage cookie preferences through your browser settings.
8. Data Security
We take reasonable administrative, technical, and physical safeguards to protect your information. However, no system can be guaranteed 100% secure, and we cannot guarantee absolute security.
9. Your Privacy Rights
You may request access, correction, or deletion of your personal information where applicable. Certain information may need to be retained for legal, medical, or insurance purposes.
To make a request, contact us using the details below.
10. Children’s Privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children without parent/guardian involvement.
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
12. Contact Us
If you have questions about this Privacy Policy, contact us at:
Milan Optique
Address: 83 5th Avenue, Brooklyn, NY 11217
Phone: (718) 636-4526
Email: info@milanooptiquenyc.com
Cookie Consent
We use cookies to make our website work properly, analyse traffic, and improve your experience. You can accept all cookies or manage your preferences at any time.
Cookie Preferences
Manage your cookie preferences below:
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Name
Description
Duration
cookiePreferences
Registers cookie preferences of a user
2 years
td
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
These cookies are used for managing login functionality on this website.
Name
Description
Duration
wordpress_logged_in
Used to store logged-in users.
Persistent
wordpress_sec
Used to track the user across multiple sessions.
15 days
wordpress_test_cookie
Used to determine if cookies are enabled.
Session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
SourceBuster is used by WooCommerce for order attribution based on user source.
Name
Description
Duration
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
sbjs_current_add
Timestamp, referring URL, and entry page for your visitor’s current visit to your store
session
sbjs_first_add
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current
Traffic origin information for the visitor’s current visit to your store
session
sbjs_first
Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_udata
Information about the visitor’s user agent, such as IP, the browser, and the device type
session
sbjs_session
The number of page views in this session and the current page path
